Digital Marketing Masterclass

25, Apr 2025 11:13 AM LIMITED SEATS

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Complete Digital Marketing Course Modules

1. Introduction to Digital Marketing ✅

• What is Marketing?
• What is Digital Marketing?
• Understanding the Marketing Process
• Understanding the Digital Marketing Process
• Increasing Visibility & Visitors Engagement
• What is Engagement?
• Bringing Targeted Traffic (Inbound & Outbound Marketing)
• Converting Traffic into Leads (Types & Conversion Tools)

2. Digital Marketing vs. Traditional Marketing ✅

• Difference Between Digital & Traditional Marketing
• Benefits of Traditional Marketing
• Drawbacks of Traditional Marketing
• Benefits of Digital Marketing
• Why Digital Marketing Wins Over Traditional Marketing
• Tools of Digital Marketing

3. Search Engine Optimization (SEO) ✅

A. Understanding SEO & Search Engines

• What is SEO?
• Introduction to SERP
• How Search Engines Work & Their Functions
• What are Keywords? (Types of Keywords)
• Keyword Research (Google Keyword Planner, Long-Tail Keywords)

B. On-Page SEO

• Keyword Placement vs. Keyword Stuffing
• Selecting Domain Names & URL Structuring
• Image Naming, Titles & ALT Tags
• Meta Tags & Description
• SEO-Friendly Content Writing
• Site Tracking Tools: Google Search Console & Google Analytics

C. Off-Page SEO

• What is Off-Page Optimization?
• Google Page Rank Basics
• Article & Press Release Submissions
• Blog Posting & Commenting
• Forum Posting & Classifieds
• Social Networking, RSS Feeds, & Business Listings
• Do’s and Don’ts of Link Building

4. Social Media Marketing (SMM) ✅

• Understanding Social Media & Its Psychology
• Difference Between SMM & Other Marketing
• Forms of Internet Marketing

Facebook Marketing

• Creating a Page & Uploading Contacts
• Types of Facebook Ads (CPC, CPM, CPA)
• Campaign Creation & Targeting
• Conversion Tracking & Best Practices

LinkedIn Marketing

• Individual vs. Company Profiles
• LinkedIn Groups & Publishing
• LinkedIn Ads (Text vs. Display) & ROI Improvement

Twitter Marketing

• Creating Campaigns & Ad Types
• Twitter Cards & Tools
• Advertising & Analytics

Video Marketing

• YouTube for Business & Strategy
• Video Campaign Creation & Optimization
• Bringing Visitors from Videos to Website
• Targeting & Bidding for Video Ads

5. Google Analytics ✅

• Introduction & Account Setup
• Cookie Tracking & Insights
• Goals & Conversion Setup
• Funnels & Bounce Rate Analysis
• Linking Google Ads with Analytics
• Traffic Monitoring & Custom Reports
• Optimizing Marketing Campaigns with Data

6. Google Ads & Online Display Advertising ✅

Search Campaigns

• Google Ads Overview & PPC Concept
• Ad Rank, Quality Score & CTR Importance
• Creating Search Campaigns (Standard, Dynamic, Shopping)
• Bidding Strategies (Manual, Auto, Enhanced CPC, CPA)
• Ad Extensions & Ad Group Creation
• Keyword Types: Broad, Phrase, Exact, Negative

Campaign Optimization

• Conversion Tracking Setup
• Optimizing with Keywords, Ads & Conversion Reports
• Increasing CTR & Quality Score
• Reducing CPC & Analyzing Competitors

Display Campaigns

• Creating Display Campaigns (All Features, Mobile, Remarketing)
• Banner Ads & Display Planner Tool
• Placement Targeting & Negative Keywords
• Remarketing Strategies & Advanced Audience Lists
• Campaign Scheduling & Advanced Settings

7. Content Marketing 🔴

• Introduction & Objectives of Content Marketing
• Writing Compelling Content & Blog Optimization
• Keyword Research for Content Ideas
• Authority Blogging & Online Influencers
• Optimizing Content for Search Engines

8. Affiliate Marketing 🔴

• What is Affiliate Marketing & How It Works
• Earning Models: CPC, CPA, CPL
• Best Affiliate Networks (Amazon, ClickBank, CJ)
• Affiliate Marketing Secrets & Strategies
• Driving Traffic & Optimizing Conversions

9. Google AdSense 🔴

• What is Google AdSense?
• How to Get Approved for AdSense
• Using the AdSense Dashboard
• Placing Ads on Blog or Website for Monetization

10. Capstone Project & Certification 🔴

• Live SEO Audit of a Website
• Creating Google Ads & Social Media Campaigns
• Running an Affiliate Marketing Campaign
• Reporting & Presentation of Results
• Final Certification

 

Job Assistance & Career Support

We provide complete career guidance and job support to help students start or grow in the digital marketing industry:

1. Resume Preparation

• Creating a professional, job-ready resume tailored for Digital Marketing roles.
• Highlighting skills, certifications, and live project experience.

2. Interview Preparation

• Practice sessions with Digital Marketing interview questions and answers.
• Mock interviews and HR tips to boost confidence.

3. Job Assistance

• Connecting students with industry recruiters and job portals.
• Guidance for freelancing, remote work, and internships in Digital Marketing.